Some people are like Steven Wright – they deliver fantastic one-liners without apparent effort. For the rest of us, it takes some spit, polish and elbow grease to get a pitch to the place where it’s true, fun to say and easy to repeat.
Play time! Grab a piece of paper, a digital recorder or your favorite processing tool and spend some time finding an arc – a beginning, middle and end – to what you want to share with the world. Don’t feel hemmed in by what you should say, just let ‘er rip. What would you really like folks to know about you, your biz your about-to-be-released sizzletron product?
Write it out and choose two people to give it to, one who knows you and one who doesn’t. Ask them to pick out the words or sentences that jump out to them.
The person who knows you is going to show you what they think works based on their knowledge of who you are and what you do. The person who doesn’t know you will pull out what’s interesting to them.
Compare the top choices of each reviewer. Those are your money lines. Make sure the friend you give it to is the kind who will tell you if your butt looks big in those jeans. Ego-stroking might make you purr, but it won’t help you rock your pitch.
Your turn. Put your top lines in the comments below. Still stuck? Check out Pitch Perfect™ –no pressure to buy, you can download a free worksheet over there, too.
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